Main
Kaylin Pavlik
Data scientist and strategic marketer dedicated to learning.
Development
{ravleRy} R package
N/A
2020
Experience
Data Scientist
Minneapolis, MN
Brandless
2020 - 2019
- Maintained data infrastructure and Airflow pipelines, creating complex queries to ingest, transform and extract data. Designed workflow to gather news data for competitive analysis.
- Developed forecasting tool in Shiny to estimate unit sales and inform purchasing plan and project revenue on demand.
- Worked across the organization to deliver insights via ad-hoc and real-time analysis of internal and external data.
- Contributed to productionalized algorithms and machine learning models.
Data Analyst
Moorhead, MN
Concordia College
2019 - 2017
- Researched, developed and executed data-driven enrollment marketing strategy.
- Managed CRM and marketing automation tool integration, advocated for data integrity and built customer segment queries.
- Analyzed, tested and made recommendations to stakeholders using R, Shiny, and Google Data Studio.
Project Manager/Analyst
Moorhead, MN
Concordia College
2017 - 2013
- Coordinated enrollment, event, and fundraising marketing efforts.
- Measured, analyzed and reported marketing campaign efficacy using R and Shiny.
Marketing Manager
Fargo, ND
Drayton Enterprises
2013 - 2012
- Supported new customer acquisition for frozen dough manufacturer with national distribution.
Education
M.S., Applied Statistics
Fargo, ND
North Dakota State University
2017
- Fit a logistic regression model on demographic, geodemographic and behavioral applicant data to assist in allocation of recruitment resources by assigning probability of enrollment to admitted students.
B.A., Psychology
Boston, MA
Boston College
2012